Marketing Manager Ratings & Reviews

As Marketing Manager for Ratings & Reviews you will lead the transformation and continuous improvement of how consumer feedback and user-generated content (UGC) is collected, displayed, and leveraged across Electrolux’s digital platforms. You will be responsible for driving governance and performance across local markets, ensuring review collection meets strategic targets while expanding the reach and impact of UGC across brand sites and external channels. Your work will directly influence consumer trust, product development, and marketing effectiveness, making you a key enabler of conversion and engagement across the consumer journey. Key Responsibilities • Lead recurring governance forums to monitor review collection and performance across key markets in Europe, ensuring alignment with annual targets and strategic priorities. This in close collaboration with central Trade Operations team. • Drive efficiency in local market operations by optimizing review collection mechanisms, including email marketing, sampling, cashback campaigns and extended warranty platforms • In collaboration with central legal counsel, update review guidelines, terms for image display, and internal education materials to support impactful UGC practices. • Enhancement of review display modules on brandsite product pages, including application of verified badges and sentiment analysis integration, to improve consumer trust and conversion. • Coordinate & collaborate with D2C Conversion team & Digital Commerce Product Owners, for display of visual UGC features and integration of social media content into product pages. • Expansion of UGC collection by enabling new review channels such as Electrolux apps and external platforms (Trustpilot) • Collaborate with Product Line and technical teams (EDEN & Brandsite) to improve review sharing, product grouping logic, and review transfer processes for new product launches. • Support onboarding new review platforms in existing / emerging markets, ensuring readiness, budget alignment and cost optimisation with the likes of Feefo, Reevo, FlixMedia, etc. • Support enablement of Ratings & Reviews and Question & Answer modules for new markets. Lead contract negotiations with review suppliers for service expansion. • Deliver actionable insights from consumer reviews to inform product improvements, content optimization, outbound personalization strategies and support consumer services / contact centre agents with timely responses to consumer reviews / complaints. Qualifications • Bachelor’s degree in marketing, Business Administration, Digital Commerce, or a related field • 5+ years of experience in e-commerce marketing, social media, or website activation, ideally within FMCG, Consumer Electronics, or Retail industries • Experience in working with ratings & reviews, social media content or consumer feedback • Strong technical understanding and familiarity with e-commerce platforms, CMS, or PIM/DAM systems, and ability to manage technical implementation projects • Strong analytical skills, with the ability to extract insights large data sets to drive business improvements • Excellent project management and organizational skills, capable of leading cross-functional initiatives • Fluent in English; other languages are an advantage