About this role
Build Sweden's most inspiring training community – and create engaging content
At Proteinbolaget, we are passionate about inspiring people to lead an active and healthy lifestyle. We are now taking the next step to build Sweden's most inspiring training community and create content that truly engages. We are looking for someone who wants to join us on this journey!
About the role
The role is a central part of the marketing team, focusing on strengthening Proteinbolaget – and internationally Proteincompany – as a destination.
We are looking for a self-motivated and creative individual who is passionate about training, health, content, social media, and events. In this role, you will take overall responsibility for our content and community – both digitally and at physical activities such as events, pop-ups, and training activations. You will work closely with the entire team and be involved in everything from strategy and planning to creation, activation, and follow-up.
You will be the hub of our organic marketing and a key person in building Proteinbolaget / Proteincompany into the Nordic region's most inspiring health destination – both online and offline.
Your mission:
• Develop and drive a strategic and tactical content plan that connects Proteinbolaget’s communication throughout the customer journey.
• Create inspiring and engaging content for our social media and performance marketing advertising.
• Build and activate the community through dialogue, relationships, events, and engaging initiatives.
• Plan and execute smaller customer- and training-related events that strengthen the brand and community.
• Develop storytelling and content that elevates Proteinbolaget as a brand and destination.
• Collaborate with ambassadors, influencers, and customers to create authentic UGC.
• Track and analyze performance and engagement in our channels.
• Ensure that our content is perceived as genuine, inclusive, and relevant to more target groups.
You will report to the Head of Marketing.
Your main responsibilities:
• Plan, create, and publish content for Proteinbolaget's social media, including Instagram, TikTok, and Snapchat.
• Analyze target groups and behaviors to optimize channel selection, formats, and timing.
• Produce simple content such as mobile videos, reels, copy, and UGC – and also be in front of the camera when it enhances our presence in the channels.
• Collaborate with external consultants for video production and UGC material for paid channels such as Meta, TikTok, and Snapchat.
• Participate in planning, coordinating, and executing events and community activities.
• Explore new trends, tools, and formats for community and content production.
• Ensure that all content and events adhere to our visual identity and strengthen the brand.
Your profile:
• 3–5 years of experience in social media, content, or community marketing.
• Genuine interest in training, health, and digital communication.
• Strong sense of storytelling, tone, and brand building.
• Understands how organic content interacts with paid and owned channels.
• Experience in producing content for social media and e-commerce.
• Familiar with planning, creating, and following up on campaigns, community activities, and events.
• Energetic, inspiring, and confident in motivating both colleagues and the community.
• Independent, structured, and creative with the ability to switch between strategy and execution.
• Positive, curious, and unafraid to try new things.
• University degree in marketing, communication, or media.
Why this role is important
We want to inspire more people to make active choices in their daily lives. To succeed, we need to create content, experiences, and community moments that resonate, engage, and convert. Here, you will be a key person – your work will directly impact our visibility, our brand, and our business results.
We offer:
• A dynamic and entrepreneurial environment in one of the Nordic region's fastest-growing health brands.
• The opportunity to take responsibility and make an impact in how we build our community, our content, and our events.
• Great freedom, quick decision-making paths, and support from engaged colleagues.
• Employee discount and other benefits.
We are working with ongoing selection – do not wait to submit your application.
Founded in 2012 and headquartered in Örebro, Sweden, with a growing office in central Stockholm, Proteinbolaget is one of the country's leading e-commerce players in sports nutrition, health foods, and fitness equipment.
With a passion for training, health, and an active lifestyle, the company offers a wide range of premium brands alongside its own developed products – all with fast delivery and a focus on customer experience.
At its core, Proteinbolaget's mission is to make a healthy lifestyle easier, more enjoyable, and more accessible for everyone.
Through rapid growth, digital innovation, and a focus on quality, the company has received several "Gazelle" awards and built a loyal community of fitness enthusiasts.