**Performance Marketing Specialist – Digital Media (Permanent), ICA Reklam**
Do you want to accelerate how one of Sweden's strongest brands is seen, measured, and optimized in digital channels? As a Performance Marketing Specialist/Martech Specialist at ICA Reklam, you will be the link between marketing and technology – implementing, integrating, and optimizing solutions that make a difference for stores and customers.
**About the Role**
You will work hands-on with our martech stack and advertising platforms, ensuring accurate measurement and tracking, building integrations/automation, and supporting cross-functional teams with analysis and data-driven development. Close collaboration with product managers, customer teams, IT, and Digital Analytics is essential.
**Experience:**
- Strong knowledge of Google Ads, Meta Ads, TikTok, DV360 & CM360, among others.
- Solid understanding of programmatic buying and deals.
- Proficient in PLA advertising and feed management.
- Good knowledge of analytics tools such as GA4, funnel analysis, etc.
- Strong expertise in ad optimization for purchased media.
- Familiarity with tracking, GTM, CAPI, and setting up conversion tracking.
- Knowledge of GDPR and Cookies.
- Proficient in marketing automation and integrations, as well as APIs.
- Understanding of AI and practical application areas.
**Your Responsibilities**
- Own and develop automation solutions within digital advertising.
- Drive development within our digital marketing portfolio.
- Set up, optimize, and ensure quality assurance for campaigns in DV360/CM360 and major advertising platforms (Google/Meta, etc.).
- Drive integrations and automation between platforms (APIs, webhooks) and activation via CDP/Marketing Automation/CRM.
- Build tracking, reporting, and analysis in GA4; disseminate insights and educate teams.
**Your Profile**
- 5+ years of experience in digital advertising (SEM, SoMe, Display) and martech.
- Familiarity with DV360/CM360 as well as Google Ads and Meta Ads.
- Experience with API integrations.
- Data-driven analysis and reporting in GA4.
Do you want to make a difference at the intersection of data, technology, and marketing – and help ICA stores reach customers more smartly? We welcome your application!
**Employment Type**
Permanent Position
**Start Date**
December 2025
**Contact Information**
For more information about the position, please contact the recruiting manager Karl Andersson Kristiansen at
[email protected]
Union contact person: Daniela Fagernäs,
[email protected], 072-220 01 96
Eva Tottie AF,
[email protected], 0702-46 49 09
**Application Deadline**
We look forward to your application by 2025-12-09. Selection and interviews will be conducted on an ongoing basis, so please apply as soon as possible.
We aim to reflect our customers as well as society at large and rely on employees with diverse skills. We strive to hire people from various backgrounds and value the knowledge and experience they bring. We are committed to providing good conditions for a sustainable work life for our employees, with a positive work environment and opportunities for continuous development. We apply competency-based recruitment. Drug testing may occur in connection with certain recruitment processes.