About this role
We are seeking a driven and innovative marketer with strong implementation skills who can, together with the company's team, members, and stakeholders, draw attention to our locations. Your primary focus will be on concept development, production, and distribution of marketing materials - as well as other efforts that promote or create visitor flows to our sites and destinations. You will report directly to the CEO and have delegated operational budget responsibility.
Responsibilities
• Content creation (concept, photography, film, copy, layout, etc.)
• Marketing including media buying and conversion
• Social channels, websites, and relevant digital systems
• Environmental analysis, evaluation, and data collection
• Development projects, activities, and events
• Partners, co-financing, and budget
In the role of marketer, you will create relationships with our external environment. This involves spreading awareness and highlighting our locations, experiences, and destinations, including innovative flavors. You will have the opportunity to work with Visit Sörmland, Visit Katrineholm & Lake Hjälmaren, among our brands.
We work with goal-oriented work hours, which may include travel and planned work during evenings and weekends. You will need a driver's license (B) and access to your own car. We work according to collective agreements in collaboration with Unionen.
Qualifications
We believe you are a social, initiative-taking, and persuasive person who can flexibly and systematically work on multiple tasks while creating relationships with people. You enjoy challenges and development. You gain trust in your surroundings. A prerequisite is that you like people and are easy to collaborate with. You are unpretentious and enjoy varied work tasks.
• Academic degree or higher education (or equivalent experience)
• Professional experience in marketing, layout/copy, advertising agency, or similar
• Experience with events, trade shows, and marketing initiatives (meritorious)
• Experience in digital marketing, programming, UX, and automation (particularly meritorious)
Location
Katrineholm is the small place that makes a big impact. Here, the western and southern main lines meet one hour from Stockholm. Here, you'll find one of the country's most varied natural landscapes with lakes in every direction, around which the Sörmland Trail winds. A hub where roots in the earth intertwine with voices from history.
Company
+Katrineholm is the business and destination company that works to increase the attractiveness of Katrineholm and Western Sörmland by attracting visitors, customers, companies, and new residents to the region. Additionally, the company contributes to strengthening growth and the local economy while creating added value for citizens.
Welcome with your application no later than November 28, 2025, via LinkedIn. Selection and interviews will be conducted on an ongoing basis. Longer interviews are planned for the beginning of December.
www.pluskatrineholm.se
www.visitkatrineholm.se