Marketing Automation Specialist - Gothenburg

We are seeking an experienced Marketing Automation Specialist for a long-term consulting assignment with a client in the transportation industry. The role is part of the organization's communications department and plays a central function in recruiting new customers, strengthening relationships with existing customers, and driving loyalty through data-driven communication. The position involves close collaboration with various parts of the organization and offers significant opportunities to influence the development of modern and automated CRM flows. About the Role As a Marketing Automation Specialist, you will create customer value and business benefits by developing and optimizing communication flows and processes in CRM. You will: • Develop, test, and optimize automated customer journeys and campaign flows throughout the entire customer lifecycle – from recruitment to loyalty and repurchase. • Ensure personalized and relevant communication through A/B testing, follow-up, and KPI analysis. • Work data-driven with insights to improve communication accuracy. • Contribute to developing new digital flows and working methods in CRM that support the organization's overall marketing and communication strategy. • Collaborate cross-functionally with communications, sales, IT, marketing, traffic planning, and product owners to create a holistic customer journey experience. • Ensure all communication follows the organization's brand guidelines, tone, GDPR, and accessibility requirements. • Refine and optimize personalization in email and other CRM channels. Expected Results Marketing Automation is a key component of the organization's customer communication and should contribute to: • Recruiting new customers • Building long-term customer relationships • Increasing loyalty and repurchase frequency among existing travelers Requirements: • At least 3 years of experience in CRM and marketing automation in a similar role • Experience with data-driven communication, analysis, and optimization • Post-secondary education in marketing, communications, data analysis, systems science, or equivalent experience • Excellent stylistic ability and language sensitivity • Basic knowledge of HTML/CSS • Data-driven, meticulous, and quality-conscious • Fluent in Swedish, both spoken and written Preferred: • Experience with Microsoft Dynamics and Click Dimensions marketing automation tool Personal Qualities We are looking for someone who is: • Self-driven, responsible, and solution-oriented • A team player with good collaboration skills • Pedagogical and communicative, with the ability to explain technology and data comprehensibly • Comfortable working cross-functionally in a large and dynamic organization Start and Application: Start Date: 2025-12-01 End Date: 2026-11-30 Application Deadline: 2025-11-20 Remote Work: 50% by agreement with the client Scope: 100% Location: Gothenburg Contact Person: 0790 062 711 Selection and interviews will be conducted on an ongoing basis! Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company – quickly and efficiently. Our main focus is on Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Despite being a relatively new player, we have already built trust with many of Sweden's largest companies and work both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the natural partner for companies wanting to stay ahead in their recruitment.