Sales Manager - Fund Products Ltd.

Do you want to lead sales in a growing and well-respected company within the hunting, shooting, and outdoor segment? At Fondprodukter, you will play a key role where you combine operational presence with strategic leadership and long-term business management. **About the Position** As Sales Manager, you will be responsible for developing and driving a modern, structured, and results-oriented sales organization. You will act as the CEO's extended arm in sales matters and ensure that the team works efficiently, commercially, and with clear direction. You will lead both field and inside sales, create order and follow-up in processes and routines, and build a high-performing sales team that shares experiences and achieves their goals together. The role also involves customer and field visits, major account work, campaign planning, as well as implementing and driving the use of CRM. Travel is required as you engage in events, trade shows, and other sales activities, as well as conduct joint customer visits with field sales representatives. The position is based in our modern offices in Karlstad. **About You** You are a confident and clear leader who inspires, supports, and sets high expectations. You have experience leading B2B sales teams and thrive in a role where structure, follow-up, and business focus are crucial for success. You enjoy a fast-paced environment, are close to the operations, and work collaboratively with your team. You are motivated by being in a culture characterized by accountability, positive energy, and long-term customer relationships. **We expect you to have:** - Leadership experience from field sales or B2B sales organization - Proven ability to create structure, routines, and follow-up - Experience driving sales teams towards clear goals - Good financial understanding (budget, contribution margin, margins) - Strong negotiation skills and business acumen - Familiarity with systems and experience with CRM/ERP – preferably Pyramid - A valid driver's license (B) **It is a plus if you:** - Have experience from the hunting, shooting, sports, or outdoor industry - Have worked with retailers, chains, or major accounts - Have experience in a seasonally driven business with a broad product portfolio - Have experience in Nordic sales **As a person, you are:** A relationship-building leader who enjoys engaging with both customers and employees. You have a natural drive, high energy, and the ability to quickly identify opportunities in numbers and customer data. You build trust through your commitment, presence, and a warm yet clear leadership style. You appreciate a culture where teamwork, responsibility, and thoroughness are valued. **We offer:** - A central and strategic role in a stable and growing company - The opportunity to influence business development, sales strategies, and team progress - Large modern premises at Ilanda in Karlstad - A close and engaged management team - A culture with low employee turnover, short decision-making paths, and a fast pace - Full responsibility for building and developing the future sales organization **About Us** Fondprodukter AB is a well-established and expanding company within the hunting, shooting, and outdoor segment. We market and distribute strong international brands that contribute to an active leisure time and higher quality of life for our users. We sell exclusively to retailers and have stable, long-term customer relationships. With approximately 11 employees and a turnover of around 100 million SEK, we have high ambitions and great opportunities to continue growing in Sweden and the Nordic region. Our culture is characterized by responsibility, joy, entrepreneurship, and a family-like atmosphere where everyone helps each other. **About the Recruitment Process** In this recruitment, we are collaborating with Tacting, where all recruitment consultants are certified according to DNV's standards and work with unbiased recruitment. With the help of capacity tests and personality profile analyses, Tacting conducts an objective assessment of how you may handle your new responsibilities with us while minimizing the risk of discrimination and unequal treatment. If you have any questions, please feel free to contact Ulf Holmgren at 076-307 10 29 or Bengt Libäck at 070 594 72 77. We warmly welcome your application by December 7th.