At Mshop, you'll take responsibility for their most powerful channels – Google Ads, Affiliate Marketing, and Social Media – with the chance to combine analysis, creativity, and business drive in a role with clear impact on results.
About the Employer
Mshop is the Nordic leader in sexual health, with over 40 years of experience spreading joy, intimacy, and curiosity in people's lives. We operate both stores and webshops in Sweden and Denmark, combining entrepreneurial spirit with structure and long-term vision.
With us, technology, data, and business converge in a modern, value-driven organization where everyone can contribute and develop. We are a growing team with short decision-making paths, high tempo, and great freedom with responsibility – where ideas quickly become reality.
Our culture is characterized by energy, respect, and humor. We believe success is created together – and that you should have fun along the way.
Role Offering
As Digital Sales Manager at Mshop, you'll have comprehensive responsibility for some of the company's most significant digital sales channels. You'll plan, optimize, and develop our campaigns, flash sales, and seasonal activities – always with the goal of driving sales, increasing conversion, and creating an efficient digital customer journey.
You'll work closely with Head of E-commerce, another digital sales manager (SEO & email), graphic designer, and developers – in an experienced team with clear goals and strong collaboration.
Key Responsibilities:
Google Ads:
• Comprehensive responsibility for planning, follow-up, and partial optimization of Mshop's Google Ads strategy
• Close collaboration with external agency team managing daily campaign operations
• Track results, analyze data, and ensure investments provide optimal ROI
• Identify improvement areas and drive continuous development with the agency
Affiliate Marketing:
• Overall responsibility for Mshop's affiliate networks and their development
• Work closely with network Key Account Managers to enhance Mshop's awareness and expand partner collaborations
• Plan and coordinate campaigns and activities with network Key Account Managers
• Track results, analyze data, and identify opportunities to optimize performance and profitability per network
Other Digital Channels and Collaborations:
• Participate in planning and executing campaigns, flash sales, and seasonal activities
• Analyze results in GA4, BigQuery, and other tools – derive insights and act on data
Candidate Profile
You are an analytical, curious, and business-driven digital marketer with an understanding of how different digital channels interact and drive sales. You thrive in a data-driven approach but also have creative capacity and commercial thinking.
Personally, you are structured, responsible, and unpretentious. You enjoy testing new things, evaluating, adjusting, and creating measurable results. You are also a team player who thrives in a decentralized organization with colleagues in multiple locations.
Requirements:
• Proven success in e-commerce and digital marketing with clear results
• Strong understanding of how paid and organic channels drive sales and growth
• Experience with GA4, BigQuery, or similar analysis tools
• Interest and experience in AI, automation, and feed optimization in digital marketing
• Ability to work data-driven and convert insights into clear business decisions
• Fluent Swedish and English, spoken and written
Is This Your Perfect Match?
We're seeking someone who wants to contribute, influence, and develop alongside Mshop. If you enjoy working close to decisions, see opportunities in change, and believe success is created with both brain and heart – you'll thrive at Mshop.
Application
Interested in the position? Welcome to apply via effektiv.se. Interviews will be conducted continuously. For more information, please contact Markus Nordbring at
[email protected].
Keywords: e-commerce, digital channels, digital sales, marketing, affiliate