CRM Specialist Wanted – Create Magic in Our Customer Relationships

Strengthen Customer Relationships with Data, Creativity, and Timing Sunda is a growing company with high ambitions. We create solutions that simplify and improve our customers' everyday lives, with sustainability and customer value in focus. We are now seeking a CRM Specialist who wants to help create long-term customer relationships and increase repurchase frequency through data-driven and relevant communication. About the Role As a CRM Specialist at Sunda, you are responsible for building, driving, and developing our communication with existing customers. Focusing on retention and customer loyalty, you will work with email marketing, segmentation, and automated flows to increase engagement, repurchases, and customer lifetime value (CLV). You have a key role in creating smart, personalized customer experiences. In the right channel at the right time. Your Mission • Plan, produce, and optimize email campaigns and automated flows • Segment customer base and create targeted communication • Analyze campaign data and behavioral patterns to improve retention and CLV • Identify customer groups and lifecycle phases with potential for reactivation or upselling • Collaborate with the marketing team to ensure a cohesive customer journey Who Are You? You are data-driven, analytical, and have an eye for what engages customers over time. You enjoy combining strategy with hands-on production and optimization. You thrive in a role where you can take initiative, test new approaches, and follow up on your efforts. You are curious about customer behaviors and have a strong sense of communication that builds relationships. We Believe You Have • Experience in CRM work and email marketing, preferably in e-commerce • Excellent knowledge of tools like Klaviyo, Mailchimp, HubSpot, or similar • Experience working with customer journeys, loyalty, or reactivation • Good understanding of conversion, retention, and customer value • Strong drive, analytical ability, and good communication skills • Knowledge of privacy regulations (GDPR) related to customer data We Offer At Sunda, you will help shape how we create value for our customers even after purchase. You will have significant personal responsibility in an important role where your contribution directly impacts our customer relationships and business results. We are an engaged team with short decision-making paths, high tempo, and a lot happening. At Sunda, we always want to develop, and here you will have the opportunity to grow with us. The position is located in Gävle with hybrid work options.