Area Sales Manager Sweden

Hoxter is a European premium manufacturer of fireplace inserts for wood, gas, and water-based systems. With in-house development, production, and service under one roof, Hoxter has quickly grown from a smaller company to an established player with approximately 140 employees and a strong position in the Czech Republic and German-speaking countries. The company is known for its combination of technical quality, long-term reliability, and close collaboration with its partners. Relationships, trust, and customer satisfaction are central parts of Hoxter's DNA, as is a warm and collaborative corporate culture. Hoxter is now taking the next step and establishing itself in Sweden. We are therefore looking for an Area Sales Manager to launch the Swedish market. In this role, you will be responsible for building Hoxter's presence in Sweden by establishing, developing, and nurturing relationships with fireplace installers and specialized retailers—the key players in the industry. You will work systematically and long-term to open the right doors, build trust, and demonstrate the quality that Hoxter represents. The Swedish market is characterized by long-term collaborations, and a central part of your mission will be to gradually build trust, establish relationships, and showcase the value of Hoxter's premium solutions. Your work will involve analyzing the market, identifying the right partners, and laying the foundation for a sustainable sales strategy in Sweden. This also includes actively reaching out to Swedish distributors with customer visits across the country, where you will present and position Hoxter's premium products in a competent and advisory manner. You will represent Hoxter with high credibility, professionalism, and technical understanding. You will be part of an established European sales team and report to Hoxter's Sales Director. The role is independent and requires you to be comfortable working from a home office and taking responsibility for your planning. Travel will constitute about 50-60% of your working time. A thorough onboarding process will take place at the headquarters in the Czech Republic. We are looking for someone with a proven track record of strong sales results in the fireplace industry or a related field. We believe you: • Have approximately 10 years of experience in qualified sales. • Are experienced in building businesses and market presence from an early stage. • Are confident, personable, and capable of building trust—qualities that are crucial in relationships with specialized partners. • Have a strong intrinsic drive, are proactive, and enjoy creating activities and business opportunities independently. • Have analytical skills and can assess where Hoxter has the greatest potential in the market. • Work systematically and use CRM as a natural support tool. You express yourself well in Swedish and English and hold a valid driver's license (B). Knowledge of other Nordic languages is an advantage. Hoxter offers you the opportunity to take the next step in your career and be part of establishing an international quality brand in Sweden from the ground up. It is a profitable and stable company with high technical competence and a deep commitment to its partners. The culture is personal, inclusive, and characterized by long-term thinking—here, relationships and accountability are highly valued. Hoxter's products are timely, as many households seek both a reliable, independent heat source during power outages and an aesthetically pleasing fireplace that creates comfort and atmosphere in the home. You will be given significant authority to shape Hoxter's future in the Swedish market, with support from an experienced European sales team and access to extensive technical expertise. The role has long-term potential, and in time, Sweden could develop into a growing team under your leadership. You will receive attractive employment conditions, including a company car, and the opportunity to work from any location in Sweden. Have we piqued your interest, and do you see yourself in this description? We warmly welcome your application. Selection will take place on an ongoing basis. For questions about the position, please feel free to contact Made for Sales, Ida Ekendahl, using the contact details below. Hoxter was founded in 2009 and has quickly grown into a company with around 140 employees and in-house development, production, R&D, service, and marketing functions all under one roof. The company is run by the three founders, who are still active in the business and uphold a culture characterized by quality, responsibility, availability, and close collaborations—both with customers and internally. The company has good financial stability, and the rapid growth has led Hoxter to further develop its management structure to meet increasing international demand. Learn more about us on our website: https://www.hoxter.eu/